Translating my passion into a business idea and then building it into a successful enterprise, very briefly sums up my start up journey! Jewellery and gorgeous women dressed up beautifully are my passion. Having been a consumer of costume jewellery I realised the scope there existed in high quality products in that segment. Most vendors were trying their best to beat down costs and thereby compromising on workmanship or metal quality or both and selling costume jewellery that left a lot of margin for improvement. Ruh! Was born out of this idea. High quality costume jewellery curated by me piece by piece (never in bulk) and personal supervison of karigari leading to a very high-quality fine product that does not leave the wearer sorry for their purchase.

Clients rewarded this unique effort of Ruh! by visiting repeatedly and buying extensively, making the journey sweeter by the day.

Now, as Ruh! Is about to turn 2, it is unfortunate that COVID 19 is holding those same clients back from buying more and more Ruh! products. But as we say, this too shall pass. Ruh! is built on the premise that gorgeous fine dressing must be accompanied by equally fine and beautiful jewellery. We hope to continue to build on this in times to come. With a run rate of over 1Cr per annum sale in the first year and with plans for a strong online presence underway, Ruh! is well on its way to becoming a nationally popular brand