I am Rashmigoyal, creative director and founder of ‘ARRA’ . Having been born and brought up in a family with roots in indigenous textiles business my love for Indian handloom and embroideries grew with time. With a bachelors degree in textiles and fine art course from triveni i started my label 12 years back with one tailor .I singlehandedly juggled with tasks like sourcing, client dealing, odd tasks , finishing and packing and slowly and steadily moved upwards with now being responsible for livelihood of around 12 families. Maintaining high standards in wedding wear and accessories became my trademark. I design high end sarees ,exclusive lehangas , gowns, suits ,classy shawls,embroidered jewellery for all age groups. With time I have built up clients all over India and even abroad with only client reference and no advertising .I always take pride in passing knowledge about our rich textiles to my clients while explaining them more ways to use their outfits. I believe in zero wastage so we create fabric jewellery and accessories from leftovers. I guide my clients about reusing and renovating their heirloom pieces into one of a kind wearable designs so that they do not end up in landfills and thereby helping environment and saving Mother Earth by reusing available resources in best possible way.